Language goes viral vaster than any video. Only days ago I first heard a term -- maybe it lay doggo a long time before suddenly beginning to multiply -- that now I hear again from Emily Bazelon at Slate: "In all the pearl clutching about college-age men and women getting drunk and getting laid, we’re missing the fact that for lots of young people in the U.S., college isn’t one big party." "Pearl clutching" -- is this new, old, just made up, inherited? It's funny and right, and will be welcome -- until about 40000th iteration. Then it will go where Saturn keeps the years (note formerly viral tagline).